Introduction
This Hotel for Sale presents a 270-key operating asset in Central Pattaya, one of Thailand’s most active tourism zones. The property sits within walking distance to Pattaya Beach and a major retail complex. The hotel serves international leisure travelers year-round. The scale supports stable cash flow. The current setup includes full facilities and established operations. The asset suits investors seeking immediate income with room to reposition and improve returns.
The location places the hotel in the core tourism strip of Central Pattaya. This area draws consistent foot traffic from beachgoers, nightlife visitors, and domestic travelers. The surrounding zone includes shopping malls, restaurants, and entertainment venues. Access is simple from Bangkok and U-Tapao International Airport. The area maintains strong occupancy across seasons due to mixed demand sources. This supports steady hotel performance across economic cycles.
Pattaya’s hotel market shows resilient growth driven by international arrivals and domestic travel. Thailand recorded strong tourism recovery, with Pattaya ranking among top coastal destinations. Midscale and upper-midscale hotels report stable occupancy and improving ADR. The city benefits from infrastructure upgrades and EEC development. Investors continue to target existing hotels for repositioning into branded or lifestyle concepts. This supports both yield and capital appreciation potential.

Property Overview

• Location: Central Pattaya, Beach Road Soi 8. Short walk to beach and major shopping mall. High foot traffic tourism corridor
• Hotel type: 4-star full-service city hotel serving leisure travelers

Investment Highlights

• Why the hotel is attractive for investment: A 270-key hotel located in the center of Pattaya’s tourism zone. The asset operates with established income from day one. The scale supports stable cash flow and positions the property well for institutional or regional investors.
• Demand drivers in the area: The location benefits from a strong mix of beach tourism, nightlife, and retail traffic. Domestic travel supports weekday demand, while international arrivals sustain occupancy throughout the year. This creates consistent room demand across seasons.
• Market performance data: Pattaya ranks among Thailand’s highest visitor markets with strong tourism volume. Hotel performance shows ADR growth in line with the recovery of international travel. Market fundamentals remain supported by both leisure and short-stay segments.
• Yield or income potential: The hotel maintains stable occupancy due to year-round demand. There is clear potential to improve revenue through operational upgrades and better rate positioning. This supports both income stability and future yield growth.
• Value-add or repositioning opportunities: Renovation of guest rooms allows higher ADR positioning. Brand conversion to an international operator increases market reach and pricing power. Upgrading F&B and lifestyle facilities creates additional revenue streams and enhances guest experience.

Property Details

• Land size: 2-2-7 Rai, approx. 4,112 sq.m.
• Built-up area: Full hotel structure with facilities
• Number of rooms: 270 keys
• Condition of the building: Operating condition, suitable for upgrade
• Age of property: Existing operational asset
• Tenure and land title: Freehold

Financial Information

• Asking price: THB 2,900,000,000 (Approx. USD 87,878,788)
• Revenue trends: Stable with tourism recovery trend
• Occupancy trends: Supported by year-round demand
• Average daily rate (ADR): USD 60 to 85 range
• Historical performance: Consistent trading as operating hotel
• Projected returns: Upside from renovation and repositioning

Location Advantages

• Distance to business districts: Within central commercial and tourism district
• Proximity to airports, public transport, major landmarks: The property offers convenient access from Bangkok, making it suitable for both domestic and international travelers. It is located within reach of U-Tapao International Airport, supporting regional connectivity. The hotel sits within walking distance to the beach and major retail areas, which supports strong guest demand and ease of movement.
• Tourism and commercial demand indicators: The area records high visitor volume throughout the year, supported by its position as a leading tourism destination. Demand comes from a balanced mix of domestic and international travelers, which helps maintain steady occupancy and reduces reliance on a single market segment.

Operational Details

• Current management structure: Owner-operated
• Branding or unbranded status: Independent hotel
• Operating model: Operating hotel with full services

Development or Expansion Potential

• Available area for extension: The property holds potential for extension within its existing footprint. This allows the investor to optimize land use and increase built-up area without requiring additional land acquisition.
• Potential to add rooms, F&B, or other revenue sources: There is clear scope to upgrade guest rooms to improve ADR positioning. The investor can enhance F&B outlets and expand event or meeting spaces to create additional revenue streams and improve overall asset performance.
• Zoning possibilities: The site is designated for tourism and hospitality use. This supports continued hotel operations and future upgrades aligned with hospitality development.

Market Context

• Short overview of hotel market performance in the city: Pattaya shows strong recovery in both occupancy and ADR, supported by returning international demand. Midscale hotels perform well due to steady leisure travel, which aligns with the positioning of this asset.
• Visitor growth trends: Visitor growth is driven by regional markets and domestic travel. Short-haul travelers and weekend demand from Bangkok continue to support consistent room occupancy throughout the year.
• Supply pipeline: New hotel supply in Pattaya focuses on branded and lifestyle concepts. This trend reflects investor interest in repositioning older assets and upgrading them to capture higher-paying segments.

Supporting Documents

More detailed documents are available. Release requires LOI, Proof of Funds, and NDA.

Call to Action

If you are looking for a Hotel investment with scale and established income, this asset deserves your attention. You are invited to request full financials and detailed performance data for further evaluation. The brokerage team is available to arrange a private discussion or schedule a site visit at your convenience.