Property overview

• City / Area: Phuket, Karon Beach
• Key Location Advantages: Beachfront on sunset coast, access to beach, resort-style environment, family- and leisure-oriented destination
• Hotel Type: Resort-style 4-star hotel
• Positioning: Mid- to upper-tier beachfront resort, family and leisure oriented

Investment highlights

• Entry into Phuket beachfront resort segment with freehold ownership and 224 keys
• Strong demand from families, holiday travellers, beach-goers and resort-seekers — ideal for resort-villa, suite, and family room yield profile
• Phuket tourism recovery: 8.65 million arrivals in 2024, close to historic levels, supporting hotel demand.
• Recent data shows improved hotel performance in Phuket, with luxury and upscale hotel occupancy rising to 84.1% in H1 2025.
• Opportunity for value-add: optimize room mix, F&B, wellness and resort amenities to boost yield; potential to reposition as lifestyle or family-focused resort

Property details

• Land Size: 18,359 sqm (≈ 11.5 Rai)
• Built-up: Resort-style buildings and associated facilities (pools, spa, common areas)
• Number of Rooms/Keys: 224
• Room Types / Sizes: Standard Room (28 sqm), Premium Room (33 sqm), Family Suite (28 sqm), 1-Bedroom Suite (52 sqm), 1-Bedroom Villa (60 sqm)
• Condition: Operating resort, maintained, fully functional
• Tenure / Land Title: Freehold ownership
• Hotel License: Active hotel license

Financial information

• Asking Price: USD 50,000,000 (THB ~1,750,000,000)
• Average Daily Rate (ADR): USD 119–338 (based on current public listings)
• Average Price Per Key: ~USD 223,214
• Revenue Trends: Supported by rising tourism demand and stable resort occupancy
• Occupancy Trends: Phuket’s hotel sector shows strong occupancy performance, particularly in luxury and upscale segments.
• Historical Performance: 2024 tourist arrivals at 8.65 million, marking robust recovery.
• Projected Returns: Potential for stable cash flow, yield improvement through active management, repositioning or upgrading offerings; upside from growing international demand and tourism momentum

Location advantages

• Beachfront on Phuket’s west coast at Karon Beach — sunset coast, sea view, beachfront appeal
• Easy access to beach and resort amenities; natural setting appeals to families and vacationers
• Phuket International Airport connectivity brings international and domestic tourists; inbound flights rising in 2025.
• High tourism and commercial demand indicators: Phuket remains a top resort destination in Thailand, with tourism and real estate demand rising.

Operational details

• Current Management: Resort is in operation and functioning
• Branding Status: Independent resort (unbranded or boutique-style)
• Operating Model: Owner-operated resort, with potential to reposition, rebrand or change management structure if desired

Development or expansion potential

• Resort sits on a large freehold land parcel — offers potential to expand facilities
• Possible additions: more villas or suites, expanded wellness or F&B offerings, beachfront amenities, upgraded family/ kids-club facilities
• Potential to reposition or rebrand to increase room rates and broaden market appeal (e.g. attract more international travellers or long-stay guests)

Market context

• Phuket’s tourism rebounded strongly: 8.65 million arrivals in 2024, a 23 percent increase over 2023.
• In first half 2025, Phuket International Airport recorded rising passenger arrivals.
• Hotel performance in Phuket’s luxury and upscale segment showed occupancy at 84.1 percent in H1 2025.
• Supply pipeline: new upscale hotel rooms added in 2025, but demand remains high.
• Phuket’s real estate and tourism-driven market remains attractive for investors seeking resort-style hospitality assets.