190-key 3-star hotel near BTS/MRT and Chatuchak Weekend Market — stable yield potential in a high-traffic urban zone.
ECI698513893
Asking Price: USD 6,060,606
(THB 200,000,000)
Overview
This hotel, located on Phaholyothin Soi 11 in Chatuchak, offers a solid investment platform in Bangkok. The property holds title deeds and operates under a hotel license. It features 190 rooms, including superior, deluxe, triple, and suite configurations. Shared amenities include a restaurant, a swimming pool, and meeting facilities. The hotel appeals to both domestic and international guests seeking convenience and reliable value.
The location benefits from direct access to BTS Skytrain and MRT transit, and sits within easy reach of Chatuchak Weekend Market. The market draws heavy foot traffic on weekends, boosting short-stay demand. The area also links to business districts, residential zones, and local commerce. This mix creates a diverse demand base for hotel guests, including tourists, business travelers, and long-stay domestic visitors.
Bangkok’s hotel market shows mixed signals in 2025. Occupancy has softened under increased supply and fewer arrivals from traditional source markets. Colliers reports ADR for mid-market hotels in early 2025 rose modestly while occupancy dipped to around 74-75 percent. Yet overall visitor numbers remain significant, and demand from domestic travelers and alternative source markets has supported midscale hotel resilience. This hotel presents a pragmatic entry point offering value, yield potential, and flexibility for future repositioning or rebranding.
Property overview
• City / Area: Bangkok, Chatuchak (Phaholyothin Soi 11)
• Key location advantages: Near BTS & MRT, close to Chatuchak Weekend Market, access to business zones and residential areas
• Hotel type: Mid-scale city hotel
• Star rating / Positioning: 3-star
Investment highlights
• Affordable entry price relative to key count and freehold title
• Strong transport access ensures consistent guest flow from tourists and commuters
• Demand drivers include weekend retail traffic, domestic visitors, business guests, long-stay needs
• Midscale segment in Bangkok shows resilience amid market shift
• Opportunity to improve yield via upgraded management, optimized pricing, and improved guest segmentation
• Freehold ownership limits long-term risk linked to leasehold constraints
Property details
• Land size: 2,252 sqm (1-1-63 Rai)
• Built-up area: Mid-rise hotel building and guest facilities
• Number of rooms/keys: 190
• Condition: Operating hotel in functioning status
• Age: Hotel has been operational for several years under current management
• Tenure / Land title: Title deeds (freehold)
Financial information
• Asking price: USD 6,060,606 (THB 200,000,000)
• Revenue trends: Supported by mixed guest segments (tourists, domestic, business)
• Occupancy trends: Expected to follow midscale market levels (recent mid-market occupancy in city averaged ~74-75%)
• Average Daily Rate (ADR): USD 18 – 23 (reflects current midscale positioning and market segment)
• Historical performance: Operated through market cycles, maintained guest flow during tourism rebounds
• Projected returns: Based on midscale hotel market recovery and stable guest base; detailed projections available on request
Location advantages
• Quick access to BTS Skytrain and MRT lines, enabling convenient travel across Bangkok
• Proximity to major urban residential and commercial zones
• Close to Chatuchak Weekend Market — draws large weekend visitor numbers for shopping and leisure
• Balanced demand from domestic and regional travelers, business and leisure segments
Operational details
• Current management: Owner-operated
• Branding: Independent / unbranded hotel
• Operating model: Managed in-house; simple structure lends flexibility for rebranding or third-party management
Development or expansion potential
• Potential to improve hotel throughput through enhanced internal management and marketing
• Opportunity to upgrade facilities or reposition guest mix to target higher-yield segments (business, long-stay, corporate)
• Land title and structure allow stable ownership and long-term planning
Market context
• Bangkok hotel inventory expanding: new supply growth continues under midscale and upscale segments
• In early 2025 Bangkok hotel ADR rose modestly while occupancy dipped due to supply growth and changing tourist demographics
• Midscale hotels remain competitive and attract domestic and regional demand as international group tourism slows
• The investment market remains active: according to JLL, hotel investment in Thailand is expected to normalize in 2025 with Bangkok transactions continuing to dominate national hotel deals.
Supporting documents
More supporting documents are available to qualified investors under standard procedures (LOI, proof of funds, NDA). These include:
• Property photos
• Audited financial statements
• Valuation report
• Floor plans
• Location map
Call to action
If you seek a midscale hotel asset with freehold title in a core Bangkok neighborhood, request full financials and performance data now. Contact Estate Corner International to schedule a viewing or detailed investment discussion.
Estate Corner International
Mr. Sirapat Kettarn
Mobile & WhatsApp: +66 65 874 5164
Email: sk.eci@outlook.com
Note:
- USD 1 = THB 33
- The images are for illustrative purposes only to maintain the confidentiality of the business.
- Information as of 11 November 2025
