Introduction
This hotel for sale offers a beachfront investment opportunity in Cha Am, Phetchaburi. The property sits on 7-3-88 Rai, equal to 12,752 sqm, with direct sea frontage and open ocean views. The resort features 224 rooms across two buildings, 14 floors and 2 floors, with a mix of deluxe rooms, junior suites, executive suites and a presidential suite. Facilities include pool areas, restaurants, bar and meeting spaces. The hotel is temporarily closed and ready for repositioning. Investors gain a sizeable freehold plot with room inventory suitable for leisure, MICE and long stay guests.

Cha Am is a well known coastal town on the Gulf of Thailand. It is located two hours from Bangkok by road. The area draws domestic tourists and weekend travellers from Bangkok, together with foreign visitors who travel to Hua Hin and nearby beaches. Infrastructure includes airport access from Bangkok and rail connection along the southern line. Popular attractions nearby include Hua Hin downtown, golf courses, water parks and national parks. The beachfront strip supports tourism operators, restaurants and branded resorts. The city market is active with demand from family vacations, group tours and events.

Hotel business in Cha Am and Hua Hin continues to benefit from Thailand’s tourism recovery. Data from property and hospitality trackers signals occupancy rising in coastal destinations. The average daily rate for comparable hotels in Cha Am ranges between USD 47 and 98 during high season. International arrivals to Thailand are projected to remain strong in coming years, which supports demand for coastal rooms. Investors have potential to reposition this hotel, upgrade facilities and capture long stay and wellness segments. A large freehold beachfront plot with fully built structure offers a direct entry into a market where new oceanfront development land is limited.

Property overview
• Cha Am, Phetchaburi, beachfront location with sea views
• Resort style hotel with leisure and MICE potential
• 5 star positioning

Investment highlights
• Freehold beachfront land in a growing coastal market
• 224 room inventory suitable for revenue scale
• Beach tourism demand driven by Bangkok travellers and international arrivals
• ADR range around USD 47 to 98 in market listings
• Rebranding and refurbishment opportunity
• Value add potential through F&B upgrades and event business

Property details
• Land size 7-3-88 Rai, 12,752 sqm
• Built up area suitable for 224 rooms
• 2 buildings, 14 floors and 2 floors
• Temporarily closed but structurally in serviceable condition
• Built as a full service 5 star resort
• Tenure freehold with hotel license

Financial information
• Asking price USD 39,393,939, THB 1,300,000,000
• ADR USD 47 to 98 from OTA listings
• Occupancy trend improving in Cha Am post reopening
• Returns projected to improve with renovation and market recovery
• Income outlook supported by tourism flow to Hua Hin and Cha Am

Location advantages
• 2 hours drive from Bangkok
• Near Hua Hin tourist district
• Access to Suvarnabhumi and Don Mueang International Airports
• Proximity to golf courses, retail, attractions and beachfront leisure zones
• Strong weekend and holiday demand from domestic market

Operational details
• Hotel license active
• Currently unoperated and ready for new management concept
• Suitable for owner operation or branded management

Development or expansion potential
• Large plot allows redesign and repositioning
• Potential for F&B enhancement, wellness concept or events space upgrades
• Possibility to add new facilities subject to zoning and permissions

Market context
• Thailand continues to record strong tourism inflow
• Hua Hin and Cha Am coastal belt shows stable hotel demand
• New supply of beachfront development land is limited
• Market attracts long stay travellers, families and group events

Supporting documents
Further documents can be shared after LOI, Proof of Funds and NDA.
• Property photos
• Financial statements
• Valuation reports
• Floor plans
• Location map

Call to action
Investors interested in hotel investment in Cha Am can request full financials and schedule a discussion with the Estate Corner International team. Viewing and evaluation visits are available for qualified buyers.

Estate Corner International
Mr. Sirapat Kettarn
Mobile & WhatsApp: +66 65 874 5164
Email: sk.eci@outlook.com

Note:

• USD 1 = THB 33
• The images are for illustrative purposes only to maintain the confidentiality of the business.
• Information as of 4 December 2025